5 expected web design trends for 2018

Web design is constantly changing and developing, and new trends emerge and dominate the internet every year. If you’re a website owner and you’re wondering about the future of web design, here are five expected web design trends for 2018.

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More video content

Video content is already extremely popular, so most websites include at least one video on their website. However, it is likely that this won’t be enough in 2018. Many experts predict that video will be an even more popular format in 2018, with some projections showing that video will take up nearly 80 per cent of all online traffic in 2018.

The end of flat design

Flat design has been a popular trend for the last few years, but in 2018, we will see a return to more subtle, visual effects within UI.

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More subtle effects

Parallax scrolling was popular for a few years, but then designers realised that the set up created slow load times, making websites less usable and smooth. For this reason, it is likely that we will see a return to more subtle scrolling effects as this will improve website page load times and overall speed.

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Fixed navigation

Navigation is an essential part of every website. Without it users would struggle to move around the site and find other areas, such as the blog or your contact page. Right now, burger navigation is popular, but this subtle style is likely to be replaced with fixed navigation in 2018 as this means that users don’t need to search around the page to find a hidden navigation bar.

The end of the ghost button

The ghost button was one of the most popular web design trends from the past 10 years, but over the last few years, usage of the ghost button has declined, and it is likely that they will disappear completely in 2018. The ghost button was designed to be very subtle as website owners didn’t want to be pushy with their call to action, but it turns out that the ghost button is too subtle, so the majority of users will ignore it. For this reason, we will see a return to clear call-to-action buttons in 2018.