Let’s start with a clear understanding of what a call to action actually is. A call to action is an element or that entices a reader or viewer to take note or make a decision based upon it. Relating this directly to the Internet and websites, a website call to action could be something like “Add to Shopping Cart”, “Buy Now” or “Subscribe to Newsletter”. The main goal of a call to action is to persuade the visitor to click on or interact further with your website, hopefully ending in the visitor buying a product or service or another conversion goal. It is often seen that blue underlined text is clicked on more by website visitors when given a choice because these have been the default standard for many years. It is also believed that the blue text is associated with calming and trust so it more likely to be clicked.
Having described what a call to action is it should be clear that every good business website have at least one call to action on every single page within the website. Given the nature of websites it is often important to give a couple of call to action options to users. When a visitor progresses through your website, you should be able to follow the path your website visitors have made along the path of persuasion towards your conversion goal. Ideally this would give you a clear idea on what calls to action are working and what ones aren’t along the desired flow of your conversion process. A good website will be laid out in such a way that when a visitor wants to make a slight detour to find out more information correctly placed and worded calls to action are there to guide them back on your conversion path.
So, why do you need a call to action on your website? Many studies have shown that if a website visitor does not find what they are looking for within 3 seconds they will exit your website. Many SEO experts will only focus on getting a website into the top few results but there should also be focus on the overall online marketing strategy. Any good SEO and Online Marketing company will be able to guide you in a complete online marketing strategy. It is important to know that selling the website’s product or service and using calls to action to get visitors through your conversion path is of equal importance to the overall SEO plan.
A well thought out call to action in an overall online marketing campaign will provide you with more sales, lead generation and constant predictable results.
When choosing an SEO and Online Marketing company it is important to take some time and do your own research. The simplest form of research is to search in Google for SEO or Online Marketing and see how good the SEO firm is at selling their own products and services. If they are positioned well for their own services then they are likely to be able to successfully market your products and services online.