Along with pop-up restaurants, pop-up shops have become big business in recent years. But what exactly is a pop-up shop, and how can you launch your own?
Pop-up shops are short-term retail outlets that offer many benefits, and they can be a great way to test the water before you launch something more permanent. Here are some tips for running a successful pop-up shop:
Choose the Right Location
Whether you’re a new start-up or are launching a pop-up shop to promote an established business, foot traffic is an important factor when deciding on your location.
You can have the best shop design in Dublin, London or Edinburgh, but it’s no good if no one can find you. You want to be easily reached from your town’s main shopping or business district. Some popular pop-up shop locations include spaces within established stores, such as departments stores, small vacant lots on high streets, or spaces in galleries or shopping centres.
Don’t be afraid to think outside the box, however, and consider premises not usually used by retailers. How about a disused bakery or a regular office? The NI Business Info website explains that using non-traditional retail premises can actually encourage more customers to check out your store.
Make Your Shopfront Attractive
As a pop-up shop might not be around for very long (most only operate for weeks or months), you need to attract as much attention as possible with your shop front. Make it look inviting, attractive and appealing, and curious passersby will soon pop in for a look round.
Depending on your budget, and how long you intend your pop-up shop to be in existence for, you might like to hire the help of the professionals to ensure your business makes the best possible first impression. Taking advantage of the services of a firm offering shop design in Dublin, or wherever you’re located, will save you a great deal of time and may hugely increase your curb appeal.
Comply with Relevant Business Legislation
While operating a pop-up shop is a fun way to try your hand at retail, don’t forget you will still need to comply with local business legislation. Contact your local council if you haven’t run a shop before and find out what you’ll need to do before you get up and running.