The Christmas season is really important for pubs, as this is a time when there are lots of people out celebrating, so it is a chance for pubs to increase the number of people who come in.
Of course, there is a lot of competition, so in order to get customers you have to stand out – here are some of the things that you can do…
Set the Scene – You want to make the place feel like Christmas, so decorate it with suitable decorations. If you want to go for something a bit special but cash is tight, then look into finance for pubs like this https://www.specialistbusinessfinance.co.uk/hospitality-finance/finance-for-pubs
Invite Local Businesses to Hold Their Christmas Party There – A great way to get more business over the festive season is to go to local businesses and invite them to hold their Christmas party at your pub. Offering discounts for large groups is a good way to incentivise them.
Promote your Seasonal Menu – Many people are looking for something a little special during the festive season. It may be for groups of friends meeting up for families, but a special Christmas menu is always a good way to get people’s attention!
Special drinks menus also go down well at Christmas – as well as the classic mulled wine and hot toddy’s, Christmas cocktails can also go down well.
Create Christmas Events – Holding special events can help to boost business, from Christmas party nights to charity quizzes, and something for the little ones, such as dinner with Father Christmas, or themed nights where you serve festive food from around the world.