Your company logo is one of the first things that people think about when they think about your brand, so if you are designing a new logo, it is important to put some time and effort into the process.
Here are five things that you must do before you start designing your company logo.
Use your brand
It is essential to choose a logo that fits in well with your brand. After all, potential customers can choose from lots of different companies, and your brand is a great way to stand out from the competition. Some business owners start with a logo and then try to create a brand from that, but it can be very difficult to find a meaning in a picture, so start with the brand and once that is established move on to the logo.
Think about costs
The cost of logo design can vary greatly. It is possible to buy generic logos for around £5 online, but if your logo is important to you, it is worth spending more for a unique, well-designed logo. Some businesses spend hundreds on their logo, but if you are on a budget this may not be an option.
If you are looking for a website design company in Gloucester that can help you with a logo, check out a company such as https://www.net9design.com/.
Write a project brief
If you decide to hire designers, it can be useful to write a project brief for them so that they understand exactly what you are looking for. Include information about your brand, your values, your goals and colours that you like and dislike.
Think about styles you like and dislike
There are lots of different styles and design trends for you to choose from, so you should take some time to think about what you like. Maybe you want a retro design with lots of colour or maybe you want something modern and monochrome. Just remember that if you decide to use colour, try not to use too many different colours as this can look crowded and busy – https://www.forbes.com/sites/amymorin/2014/02/04/how-to-use-color-psychology-to-give-your-business-an-edge/.
Choose someone to make the final decision
If there are too many people involved in the final decision, the logo can end up losing direction, so make sure that only one person has the power to make the final decision.