Do you host a blog on your site? Then you should be aware that writing good quality content is only part of the process. If you want search engines to find you, there are certain principles of SEO or search engine optimisation to stick to. Simply put, the higher you rank in searches, the more visitors to your site.
- Ensure your pages link to each other
Your blog article has dozens of backlinks, but another page has only two. This means the lower page will have a more challenging time ranking on Google. By linking the page with more backlinks to the lesser page, it will enjoy link equity, enabling it to rank better. Thankfully, you don’t have to do this all manually. For example, WordPress has plugins for such internal linking. Alternatively, get help with SEO Services Ireland by contacting a site like https://www.rycomarketing.ie/seo-services/
- Get rid of old non-ranking articles
If any articles on your site are older than two years and you no longer read or need them, delete them. If you want to keep them, be sure to ‘no-index’ the articles so they don’t negatively affect newer, better-linked ones.
- Know your keywords
Think about the words that people are going to search for. Every page on your site should be geared towards using keywords important to your business. When creating pages for your site, use the best keywords in every post. Google has a tool called Google Keyword Planner that can guide you toward popular keywords and how many monthly searches are happening with those words.