Incorporating banner ads into your website can be a great way to either share information with your audience or as a way to monetise some of the areas on your site. HTML5 banner ads have emerged in recent years as a dynamic and versatile tool exactly for these purposes. You can use a reputable HTML5 banners company, such as The Bannermen, to do this work for you to ensure that it is all created and installed correctly.
To use banner ads on your website, there are a number of things to think about.
- Identify strategic locations on your website for banner ad placements. Some of the most common spots include the header, sidebar, or within the content itself. It is important when you are considering their placement that you always have the user experience in mind. If the banner ads make it harder for people to consume your content, then this will create a frustrating user experience that won’t help with your conversions.
- HTML5 banner ads are the modern standard for digital advertising. They are lightweight in terms of their coding and visually appealing. They also support multimedia elements like animations and videos. Be sure to make the most of all the elements that are available through HTML5 banners.
3. Ensure your website and the ads are responsive to various screen sizes and devices. This is extremely important as SEO rankings are affected by how well a website performs across multiple devices.
4. In order to know how well your banner ads are performing, it is important to regularly check the metrics and monitor how well they are performing.