You may have spent time and money to create your beautiful new website, but there are some errors that are very easy to make that will impact your results. Watch out for these common mistakes below.
1. Not updating your website
Once you have built your website you must keep it updated with fresh and relevant content. Check it regularly.
2. Not using a professional web developer
It’s vital to use a professional web developer rather than a friend. An agency specialising in web design Surrey, such as www.akikodesign.com/design/web-and-digital/, will ensure your site is professional, effective and built according to the latest web design standards.
3. Not using professional content services
A great website has targeted, professional, optimised content that is designed for the target audience and kept updated. This means adding regular fresh content too.
4. Not adding image alt texts
SEO requirements mean that you must add alt texts to all images so that your content ranks well.
5. Not adding contact information or keeping it up to date
Always check your contact details and ensure they are right. It’s vital to check all types of functional links to make sure that they are working as they should. You may want to add a chatbot too, as customers appreciate the chance to get fast answers to typical questions and modern AI can support this with ease.
6. Not adding customer reviews
Customer reviews are a hugely important form of marketing and proof that your brand is legitimate. Many customers will read reviews before they decide whether or not to buy from a company for the first time. If you haven’t integrated a reviews plug-in yet, do so, or build your own page.
Avoid these common errors and your website will be all the better for it.