Similar to their namesake creatures, zombie pages drain energy from sections of the site, consume performance signals and provide no value to visitors. They can also slow down the site. The effective approach to handling them is by laying them to rest and redirecting them to valuable areas of the site.
A page becomes a zombie when it contains content that fails to address searchers queries or offers no value to the user experience. When this occurs search engines will not rank the page favourably. For assistance with SEO Services Dublin, try visiting a site such as rycomarketing.ie/seo-services/
Zombie pages on a website can also refer to those that have been abandoned or are no longer included in the site’s navigation. Reviving these pages can be achieved through creating comprehensive and useful content; however this may not always be feasible. In some cases, deleting the page and setting up a redirect may be necessary.
Another type of zombie page is one that has been indexed by search engines but fails to deliver high quality results. This could include pages that lack optimisation for mobile devices or ones that have extended loading times, for example.
To address such pages, it is important to update the content and format them appropriately for a positive user experience. Additionally, you should review the metadata to ensure optimisation. For instance, the title tag and meta description should align with pages on the website.